10K coach — the best test of real fitness.
The 10K sits right at threshold — punishing if undertrained, rewarding if periodized right. Online 1:1 coaching built around tempo blocks, VO2 sharpening, and race-day pacing.
What the coaching looks like.
Threshold base
Cruise intervals and tempo blocks that lift your lactate ceiling — so 10K pace feels sustainable, not lethal.
VO2 sharpening
Late-block 1000s and mile repeats to add the kick that keeps you on goal pace at 8K.
Pacing discipline
Even splits or negative splits — both rehearsed before race day, with backup plans for wind and heat.
What you get.
- Plan periodized off your current threshold pace — not a chart.
- Tempo blocks progressed weekly off real data.
- Strength + mobility built in to protect speed in the final 3 weeks.
- Direct messaging access — same coach, every week.
- Race-day pacing splits and warm-up routine rehearsed by week 8.
Is this coaching right for you?
Coaching for this build runs from $250 every 4 weeks ($3,250 per year). Here is who it does and does not suit.
This is for you if
- You have a 10K time you want to beat and a date to beat it by.
- You can hold 5 to 7 hours of running a week including a threshold session and a long run.
- You keep running your intervals too hard and your easy runs too fast, and you want that fixed.
This is not for you if
- A 10K block is 10 to 12 weeks. Committing to coaching for it is roughly $750 at the Essential tier — if the 10K is a stepping stone rather than the goal, wait and coach the goal race instead.
- You are chasing a marathon time and treating the 10K as a tune-up. Say so — you should be coached on the marathon block, not this.
- You want a fixed 12-week plan and nothing more. That is $55 at /programs.
They put in the work.
Here's what came out.
“Breno took me from a 5K runner to a full Ironman finisher. 5K 16:57, 70.3 in 4:30, and my first full at IRONMAN Arizona in 9:35 at age 39. The plans fit around clinic, the lab, and three kids — nothing was wasted.”
“Two years with Breno: 26 minutes off my 70.3 and a sub-11 full Ironman. The progression was patient and the workouts were the right ones at the right time.”
“I finished D2R2 180k — 19 of the 20 climbs are genuinely steep — and I finished it better than I expected. Breno had me ready.”
“Unparalleled value. Breno builds a methodical plan that actually targets the weaknesses you'd rather not look at — that's why it works.”
“Running faster. Breno taught me how to actually run easy so I could race faster — and now I'm running both faster and further than I have in years.”
“Busy parent of three with a full-time job. The flexibility in how Breno builds the week is what makes this sustainable for me — the training fits the life, not the other way around.”
“Personalized, motivating sessions. Breno meets athletes wherever they are — beginner or experienced — and the work shows up on race day.”
“A comprehensive, easy-to-follow plan that works for people with busy lives. Nothing feels arbitrary — every session has a reason.”
Every review is from a real, named athlete who gave written consent. A ✓ Verified result badge means the outcome is measurable and backed by an external result link. How evidence is graded.
FAQ
How long should I train for a 10K?
10–12 weeks for most runners. Beginners need 14+; experienced runners off a base can do 8. The 10K is the best test of combined threshold and VO2 fitness.
What's a good 10K time?
Recreational adults: 50–60 min. Trained age-groupers: sub-45. Sub-40 is competitive; sub-35 is regionally fast.
How is 10K coaching different from 5K or marathon coaching?
10K sits right at threshold — so the bulk of the work is tempo and cruise intervals, with sharpening from 5K speed and durability from longer Sunday efforts.
How much does 10K coaching cost?
Three tiers: Essential $250/4wk, Performance $350/4wk (most 10K athletes), Elite $750/4wk (capped at 4 athletes). Free 20-minute call to figure out the fit.
What happens after you book the call
Twenty minutes, free, and you leave with a recommendation in writing whether or not you buy anything.
Pick a time that suits you
Twenty minutes, video or phone, in English, Portugues or Espanol.
You get a confirmation email immediately
With the link and two short questions so the call is not spent on basics.
We talk about your goal, not my services
There is no pitch. If the honest answer is a $45 plan or Apex, that is the answer you get.
You leave with a recommendation in writing
A short follow-up email with what I would do next, whether or not you buy anything.
Refunds, cancellation and pausing
- Cancelling
- Cancel any time by email, with no notice period and no exit fee. Your current 4-week cycle finishes as normal and you are not billed again.
- Refunds
- Cancel within 14 days of your first payment and the first cycle is refunded in full. After that, cycles already started are not refunded because the plan for those weeks has been written and delivered; cancel before a new cycle is published and that cycle is refunded in full.
- Your first week
- Week one is onboarding: you complete your athlete intake, connect your devices and share your history, races and schedule. Your first training block is built from that, not from a template.
- Injury, illness and time off
- Coaching keeps going and billing continues — the plan adapts instead. If you get injured or sick, I rewrite your weeks into a return-to-training or reduced plan around what you can safely do, so you come back without losing the thread.
- Price changes
- Your rate is fixed for as long as you stay coached continuously. Published prices only apply to new athletes.
Your next 10K — coached, not guessed.
Free 20-minute strategy call. We map your goal, your timeline, and the right tier.
Boston-based · Trilingual EN/PT/ES · RRCA · USAT · TrainingPeaks L2 · 12× Boston qualifier