Introduction
Breno Melo Endurance Coaching ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit brenoamelo.com, use our services, or engage with our coaching programs.
By using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our services.
Information We Collect
Personal information
- Name, email address, phone number
- Date of birth, gender, height, weight
- Athletic history, performance data, training metrics
- Relevant health information (injuries, conditions, medications)
- Emergency contact information
- Payment and billing information (handled by Stripe)
- Stripe Customer ID for subscription management
- Profile photos and content you upload
- Communication preferences
Automatically collected information
- Device information (browser, OS, IP address)
- Usage data (pages visited, time on site, navigation patterns)
- Cookies and similar tracking technologies
- Location data (if permitted by your device)
Third-party data & payment processing
We use Stripe, Inc. as our payment processor for all coaching subscriptions, training plans, and other purchases. Your card information is sent directly to Stripe and is never stored on our servers. Stripe is PCI-DSS Level 1 certified. Your payment data is governed by Stripe's policy at stripe.com/privacy.
We may also receive information from Strava, TrainingPeaks, Garmin Connect, or other fitness platforms you choose to connect.
How We Use Your Information
- Provide services: deliver personalized coaching, training plans, and support
- Communication: send updates, respond to inquiries, deliver our newsletter
- Performance analysis: track progress and provide feedback
- Platform improvement: enhance experience and develop new features
- Payment processing: handle transactions and billing
- Legal compliance: comply with applicable laws
- Marketing: send promotional materials (with your consent)
- Safety: protect users and services
Information Sharing and Disclosure
Payment processors
Stripe receives your card information, billing address, and email. We receive a tokenized customer ID but never your full card number.
Other service providers
We share information with hosting (Supabase / Lovable Cloud), analytics, email delivery, scheduling (Calendly), and training platforms (TrainingPeaks). All providers are contractually obligated to protect your data.
Strava integration
- Visible only to you and your coach
- Never shared with third parties
- Never used for advertising or AI/ML training
- Activities deleted on Strava are removed from our system within 48 hours
- Cached Strava data is deleted after 7 days
- You can disconnect anytime to delete all associated data
Coaches and staff
Your information is shared with your assigned coach(es) to deliver personalized training.
Legal requirements & business transfers
We may disclose information if required by law, court order, or in connection with a merger, acquisition, or sale of assets.
We do not sell, rent, or trade your personal information.
Data Security
- Encryption in transit and at rest
- SSL/TLS for all connections
- Regular security assessments
- Strict access controls and authentication
No method of transmission over the internet is 100% secure, but we use industry-standard safeguards.
Data Retention
- Active client data: duration of coaching relationship + 7 years
- Training history: up to 10 years (deletion available on request)
- Financial records: 7 years (tax law)
- Marketing lists: until you unsubscribe or request deletion
Your Privacy Rights
- Access — request a copy of your data
- Correction — fix inaccurate or incomplete data
- Deletion — request erasure of your data
- Portability — receive your data in a portable format
- Opt-out — unsubscribe from marketing
- Restriction & objection — limit how we process your data
Email breno@brenoamelo.com to exercise any of these rights. We respond within 30 days.
Cookies & Tracking
- Essential cookies — required for the site to function
- Analytics cookies — help us understand usage
- Functional cookies — remember your preferences
- Marketing cookies — measure campaigns
Children's Privacy
Our services are not directed to individuals under 13. Athletes 13–17 require parental consent. Contact us if you believe we've inadvertently collected data from a child under 13.
International Data Transfers
Your information may be transferred to and processed in the United States. By using our services, you consent to this transfer.
Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be announced via website notice or email.
Contact
Breno Melo Endurance Coaching
1330 Boylston St, Unit 1208
Boston, MA 02215
Email: breno@brenoamelo.com
Phone: (617) 955-8861
State-Specific Rights
California (CCPA): right to know, delete, and opt out of sale (we do not sell). EU/UK (GDPR): rights to access, rectify, erase, restrict, port, and object. Other states: contact us for state-specific rights.