Strava and Breno Melo coaching: choose the support you need
Strava and personal coaching solve different parts of training. Strava documents activity analysis, route tools, segment leaderboards and other subscription features. I write and review 1:1 training around your goal, completed sessions and real calendar. Choose by the decisions you need help with. Software features do not, on their own, establish a personal coaching relationship.
Do you need a place to record training, or help deciding what training comes next?
You value an activity record, routes and the social or competitive context of training.
I use a different starting point for personal coaching: the athlete, the goal and the calendar. The support tier determines the frequency and depth of feedback.
Read Strava’s own feature documentation| Decision | Strava | My 1:1 coaching | Apex |
|---|---|---|---|
| What does it provide? | Strava documents activity analysis, route tools, segment leaderboards and other subscription features. | A plan I write and review. | A software plan adapted around your schedule and feedback. |
| Who makes personal training decisions? | Depends on the selected service and any separately hired coach. Check the provider’s terms. | I do, with your training and feedback. | Software adaptation; separate from my personal review. |
| How do I compare cost? | An individual subscription is $79.99/year plus tax. Published Strava pricing. | $250, $350 or $750 every 4 weeks. | $4.99/month or $49.99/year. 14-day no-card trial. |
Feature documentation checked 11 October 2026. Published US price checked 10 November 2026; regions and offers vary. This is a service comparison, not a hands-on test or a claim that one product makes every athlete faster.
What support will you actually use?
If you need individual review, start with the coaching tiers. If you want to examine how Apex organizes a week, explore the clearly labeled sample workspace. There is no need to buy anything to see it.