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Apex vs Strava — logging training vs planning it.

Strava is where your training lives after the fact, and it is very good at that. It does not tell you what tomorrow should be. Apex writes the week, adapts it, and reads your completed sessions to set the next one.

14-day free trial · No credit card required to start · $4.99/month after

Feature by feature.

Feature
Apex
Strava
Builds your training plan
Adapts the plan to missed sessions
Training log and history
Social feed and segments
Chat with the coach
Multisport plan (run + bike + swim)
Logging only
Nutrition and recovery tracking
Race-day pacing strategy
Price
$4.99/mo or $49.99/yr
Free tier + subscription

Verdict: Strava records the run. Apex decides what the run should have been.

FAQ

Does Apex replace Strava?

No, and it does not try to. Apex connects to Strava, reads your activities, and uses them to set the next block.

Do my Apex sessions show up in Strava?

Activities recorded on your watch land in both — Apex reads them from your connected accounts.

Who built Apex?

Apex is built on the methodology of Breno Melo — RRCA / USAT / TrainingPeaks Level 2 certified, 12× Boston qualifier, 18+ podium wins. The AI is trained on real coaching, not generic templates.

Can I escalate to a human coach?

Yes — when you're ready for 1:1 coaching you can apply to work directly with Breno. Apex is the on-ramp; human coaching is the next step.